Bold Is Back Thanks to Viva Magenta—Pantone’s 2023 Color of the Year!

Text by Holly Seng

Viva Magenta
Image by Pantone

The new year is off to a bright and vibrant start when it comes to Pantone’s 2023 Color of the Year: Viva Magenta. Described by Pantone as an “animated red that revels in pure joy” the “electrifying, and boundless shade” certainly packs a colorful punch—and we couldn’t love it more. Those drawn to nature-inspired palettes will be pleased to note that while the hue departs from soothing schemes, its origins hail from the natural carmine dye produced by the cochineal beetle. Whether you’re ready to fully embrace Viva Magenta’s bold beauty by giving it a permanent place of prominence in your home’s interiors or prefer more transitory accents, we’ve collected a few of our favorite spaces that capture the latest color craze.

Pattern at Play

Pattern at Play
Photography by Michael Hunter, Design by Kim Armstrong

Setting a fun and playful tone, a pair of reupholstered bergère chairs pop in an eye-catching pink Peter Fasano fabric. Traditional-style prints offer a great way to incorporate lively colors—such as Viva Magenta—in a way that transcends color trends for timeless charm.

A Luxurious Touch

A Luxurious Touch
Photography by John O’Hagan, Interior designs by Pebbles Nix

Elevate solid textiles by turning the focus to texture. Velvet side chairs impart modern sophistication as they enhance this dining room’s glamorous aesthetic.

Colorful Contrast

Colorful Contrast
Photography by Ashlee Kindred, Interior designs by Tiffany Skilling and Kelly Colby

If all-white palettes are more your style, pillows serve as the perfect accent to mix things up without making a long-term commitment. The divergence from the surrounding neutral scheme offers a powerful panache sure to make a statement.

Vibrant Visionary

Vibrant Visionary
Photography and quilt design by Anna Maria Horner

Embracing vivid color is nothing new to artisan Anna Maria Horner, whose career in textile design has changed the game in quilting. These vivacious designs include brilliant hues that both brighten up and bring coziness to your home.

Reframing Creativity

Reframing Creativity
Photography by Andrea Kinnear, Interior decorations by Paige Minear

Why color outside the lines when you can use them for pops of contrast instead? This painted frame sets a distinctive break between the patterned wall and artwork, delivering increased visual interest in the process.

Crimson-Inclined

Crimson-Inclined
Photography by Dustin Peck, Interior designs by Vicky Serany and Kayla Boyle, Built by Whitney Blair Custom Homes, Architectural designs by Allison Ramsey Architects

Cultivate a relaxing retreat by returning to Viva Magenta’s red roots with a more muted heathered fabric that emphasizes the shade’s crimson undertones.

Refined Finish

Refined Finish
Photography by Jim Bathie, Styling by Yukie McLean

An antique dresser is given new life and a colorful lacquer finish, as it’s reimagined as a sink. The smooth, glossy surface heightens the polished pigment for a striking transformation.

 

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