Pettengill Farm Owner Creates Holiday Magic for Her Community

Holiday Marketplace barn wall with wreaths
Photography by Kindra Clineff

There is a brief interlude just before the holidays when nothing is stirring at Pettengill Farm. Located in coastal Salisbury, Massachusetts, the farm is typically bustling throughout spring, summer, and autumn. But as the holidays approach, there is a hiatus when the greenhouses are emptied of inventory. Most nurseries use the slow juncture for a much-needed vacation, but not Pettengill Farm owner Jan Richenburg. Last year, she gathered her perpetual energy to seize that idle moment and create magic for her community: How about filling those empty greenhouses with sparkling glitter for a special sales event to ignite the neighborhood with holiday spirit? What if the halls were swathed with boughs of everything bountiful? What if the space was decked with dangling ornaments, framed botanical prints, sculpted candles, sleigh bells, and ornaments of every imaginable twinkle to offer for sale? Why not let heaven and nature bling?

holiday Marketplace red and green Christmas tree
Photography by Kindra Clineff

From that lofty starting point, Jan’s imagination took flight and the Holiday Marketplace was conceived. But she didn’t go it alone—it was a brilliant group effort. Friends and family were rallied, buying sprees were scheduled, and suddenly, icicles weren’t the only things snapping in Salisbury. Ideas bounced back and forth faster than Santa’s sleigh.

Talent was no concern. Jan loves to shop and has an insider’s handle on sources for baubles beyond your fondest dreams. Together with her daughter, Liana Webb, the family can pull together anything imaginable. If it’s connected with greens, it’s a natural for this flower-linked family. Plus, a penchant for antiquing is embedded deep in the genes of this clan of ardent hunter/gatherers. Next, they found suitable accomplices. Longtime Pettengill Farm customer Brenda Bradley is an interior designer who can transform any blank area—even a stark greenhouse—into a wonderland. For flower arrangements, they brought in local florist and artist Margo Pullman. It was February when they first hatched the idea. Nine months later, something closely akin to Santa’s workshop was happening at Pettengill Farm.

Holiday Marketplace copper Christmas decor and tree
Photography by Kindra Clineff