Chip and Joanna Gaines Launch Target Furniture Line

Photography via Target

By Emily Esleck

The farmhouse-style gurus we all know and love recently partnered with Target to bring their design expertise and ingenious style to products for the common household. We no longer have to watch with envy as they magically produce idyllic farmhouse makeovers in their HGTV series, Fixer Upper. Starting Sunday, November 5, you can purchase cottage-style products from their new line, Hearth & Hand with Magnolia, to do your own fixing up.

Chip and Joanna’s rise to fame began with Magnolia, the business and market behind the couple’s brand. The two created Magnolia Market with the vision that visitors would be inspired to create similar looks in their own homes after coming to the market. With this launch, they’re hoping to take that idea national. “I remember thinking a dream of mine would be to partner with Target,” Joanna says in the collection’s preview video. “It’s definitely a dream come true.”

Joanna says Hearth & Hand has “a modern farmhouse aesthetic that translates across many different styles.” In designing the products, their goal was to celebrate the beauty in everyday living by providing seasonal looks that wouldn’t break the bank. The most exciting part? This isn’t a one-time deal. Hearth & Hand is an ongoing partnership that will churn out fresh merchandise each season.

The duo debuted their first looks for the upcoming season, which are just perfect for warm family gatherings around the dinner table and cozy holiday feels. With more than 300 items, we have a feeling you’ll love this collection just as much as we do. From home décor and kitchenware to holiday gifts and decorations, Hearth & Hand has something for everyone. Check out the products we’re most excited about below, and get your shopping shoes ready to hit your local Target store this weekend!

Dining Collection

  1. Festive yet modern, this dining collection gives us no excuse not to set the table every day. Get lost in this enchanting farmhouse table setting.

(Prices: Galvanized Charger with Gold Welding $9.99, Stoneware Dessert Plate X Pattern $4.99, Striped Woven Table Runner $17.99) 

*Be sure to click all the way through! You don’t want to miss these home décor goodies.